A mobile mindset is essential to 'reach and resonate' with today's consumers. In this recent blog post, +MDG Advertising details data behind engagement of the on-the-go customer.
Engagement, digital or otherwise, is key to guests' hospitality experience.
As hotel guests increasingly use mobile for bookings and concierge services, hoteliers will need to grow talent equipped with mobile skills.
More importantly, providing mobile in-destination services means thinking beyond the stay. As OTAs' strategies include owning the total travel experience, guest engagement via mobile is essential.
Mobile mindset + mobile skills + hotel services delivery app =
direct hotel revenue.
Is your hotel team ready for mobile empowered guests?