#mobilemindset - Silent Traveler Signature Moves - Self Empowered

Hospitality app provider +LoungeUp published a comprehensive approach to reaching 'Silent Traveler'.

The Silent Traveler is self-empowered by mobile device, of the user's choice. Essentially, the Silent Traveler views and values a hotel  that offers mobile-focused hotel service:

• Single in-destination app for range of desired information + recommendations
• Ability to communicate hotel services desired - extra pillows, order room service, etc.
• Information provided in user's language preference
• Real Time responsiveness
• Device and operating agnostic - universal accessibility

There are a number of studies and articles detailing the preferences + behaviors of the Silent Traveler - BUT - silent is rather a misnomer.  Hotels need to listen + respond digitally to today's traveler.

An in-destination app  is more than a digital concierge - apps deliver hotel guest satisfaction via:

• Well curated, value added content
• Visually presented - mobile users navigate by image
• Expressive of the hotel's personality
• Staff committed to real time responsiveness

Full article on Lounge Up Blog here

Hotels #Mobile Marketing = Customer Engagement

A mobile mindset is essential to 'reach and resonate' with today's consumers. In this recent blog post, +MDG Advertising details data behind engagement of the on-the-go customer.

Engagement, digital or otherwise, is key to guests' hospitality experience.

Read full article here.

As hotel guests increasingly use mobile for bookings and concierge services, hoteliers will need to grow talent equipped with mobile skills.

More importantly, providing mobile in-destination services means thinking beyond the stay.  As OTAs' strategies include owning the total travel experience, guest engagement via mobile is essential.

Mobile mindset + mobile skills + hotel services delivery app = 

direct hotel revenue.

Is your hotel team ready for mobile empowered guests?

We can help.

#Hotels - In Destination #Mobile Services Imperative to YOUR Guest Relationship

+LoungeUp published an insightful blog post warning #hoteliers to act quickly and provide mobile services... or risk losing guest communication to OTAs.

Key Points from Lounge Up post

• 80% of travellers want to easily access local amenities on their devices (MCD study),
• This means think beyond the stay - think in destination, local experience
• Independent travellers increasingly look to mobile as a first choice in solving travel problems and want little face-to-face contact with a hotel front desk
• Priceline, TripAdvisor and other big budget online travel companies have purchased restaurant bookings sites, online tour + local activities booking sites

In short, these global companies seek to own the traveler from end to end... 

     the total guest experience

• Travel Inspiration
• Travel planning
• Booking - air, hotel, ground
• In Destination Bookings - restaurants, exhibits, activities
• Social Sharing Rewards
• Post stay communications
• Personal Referral Networks

This quote from Priceline's CMO should rouse all hotels to action

MTA Hotel Tonight has already added keyless mobile checkin to their app (Tnooz)

What to do:

• Create mobile services expertise in-house - a team approach is best
• Engage a hotel mobile services platform - as essential to hotels as booking engines
• Start with essential hotel concierge services 
• Enhance by adding local partners, events and 'insider' tips
• On an ongoing basis, increase mobile as a guest engagement point
• Communicate your mobile services at each digital touchpoint - email, site, Facebook, Google +, etc.
• I strongly recommend an identifiable icon - similar to WiFi 

Full article here  H/T LoungeUp

If you need some additional info, please get in touch - we are happy to help.