Social Courage + #Hotel Housekeeping via @aremorch

Thank you Are Morch ! Wow + finally, smart strategies for using social media + mobile to optimize BOH (back of house) and FOH (Front Office) communications.  Social Media Courage blog post is a great place to start.

Outcome = Top notch, efficiently serviced guestrooms - the key physical product in #hotels.

Are Morch teamed up with RoomChecking to provide stats and actionable steps to 'socialize' Housekeeping communications - happier staff + guests.

Source: RoomChecking

As a former Rooms Division Exec + GM, I have always had a special place for Housekeeping, Laundry + Maintenance Departments, so my favorite section of the blog posts = Characteristics of a Great Houskeeper. 

Of the 9 points, willingness to be of genuine service is a standout.

So, bravo for extensive coverage of social on BOH employees and communications.

Source: Are Morch

Read full Post Hotel Housekeeping Social Media Courage

#hotels #hotelhousekeeping #socialinnovation

From computer to mobile : The new consumer behavior

"Take a moment to think back to how you got information before smartphones existed. You probably printed directions before a road trip (or relied on a paper map you already had). Maybe you looked up movie times in the newspaper. Maybe you called a store to check its hours (or just took your chances and showed up, hoping to see the "open" sign)."

This article explains in 3 points the importance of mobile in today's marketing. Mobile must be included in our day to day business, including the behavior of consumerson their mobile.

Here are the 3 points:

• The moments of need, people turn to their phones and seacher
• mobile helps people make decisions when they're ready to buy
• mobile search is used for more then immediate needs

See the full article :

https://www.thinkwithgoogle.com/articles/mobile-search-consumer-behavior-data.html

This can be applied to the hospitality market. Take a look at Le Littre Hotel who offers a exculsive Mobile rate For consumers using Mobile for Booking

Is your site ready for mobile? See if it is thumbable

Social as #GuestService 24/7 AirFrance advert - travellers service touchpoints

Social = travel hotel #guest service point!! 

Air France uses @youtube advertising to promote 24/7 traveler services via their social networks.  

This is so smart!!  Most travelers are on mobile, multitasking + want immediate answers.

Mobile + Messenger + Service = traveler expectations....a must for #hotels and travel industry.

How to accomplish?  Not quite as easy - staff orientation,  Bots + AI are the key elements.

If your independent hotel needs some insight or help, please contact us.  Social -mobile as #hotel Service touchpoints is our specialty....we are happy to share.

Liz Craig

craig@ogn-xtra.com