Last Mile Club = genius - inflight social share + uber ride share #techcrunchdisrupt

Last Mile Club a #techcrunchdisrupt hackathon winner is a well deserved genius idea.   

It is an ingenious combination that 

• empowers passengers on the same flight to make contact 
• identify those traveling to same area from the airport
• to split rides - share fares via Uber or Lyft 

View Last Mile Club's excellent slide show....you can see why this concept makes so much sense!!

Last Mile Club #techcrunchdisrupt

  Key difference - IMO

Last Mile Club, however, is designed to be integrated into the airline’s Android-based in-flight entertainment system.

Social Benefit - quote developer Tommy Chan

 "I was looking at this from a carbon footprint perspective,” 

Full TechCrunch article - Last Mile Club helps Find Fellow Passengers that  Want to Split a Cab.

Be sure to watch the video presentation!!

Last Mile Club = genius - inflight social share + uber ride share #techcrunchdisrupt

Last Mile Club a #techcrunchdisrupt hackathon winner is a well deserved genius idea.   

It is an ingenious combination that 

• empowers passengers on the same flight to make contact 
• identify those traveling to same area from the airport
• to split rides - share fares via Uber or Lyft 

View Last Mile Club's excellent slide show....you can see why this concept makes so much sense!!

Last Mile Club #techcrunchdisrupt

Key difference - IMO

Last Mile Club, however, is designed to be integrated into the airline’s Android-based in-flight entertainment system.

Social Benefit - quote developer Tommy Chan

 "I was looking at this from a carbon footprint perspective,” 

Full TechCrunch article - Last Mile Club helps Find Fellow Passengers that  Want to Split a Cab.

#Hotel Mobile Bookings - Think User #Experience - UX

Trust You 2 Part Series Helps Hotels Attract Mobile Bookings

As hotel bookings by mobile device have passed desktop sites, independent hotels need action steps to stay in sync with their on-the-go guests.

Key points for attracting + converting mobile travelers: 

• Content is King
• Consider User Experience - UX
• Be Flexible

User experience stands out, IMO.

• Travelers on mobile are task oriented - get something done
• They are often multi-tasking - walking, commuting, in a taxi
• Their expectations for fast results is higher than on desktop

Mobile site design must be mobile USER friendly - we call that thumbable;

• Easy to book - with a thumb or finger tap
• Easy to contact hotel - click to call with thumb or finger tap
• Easy to find - map function on entry page - access with thumb.

In short, RWD - responsive web design - may fit the screen but are NOT sufficiently suited to mobile user needs.  Mobile dedicated + RWD = MMR (maximum mobile reach)

2 examples - UX + CX designed mobile sites

Hotel Le Littre Montaparnesse Mobile Site

Hotel Mama Shelter Paris

Full Trust You  Part 2 article here - Hotels Prepared for Mobile Bookings

Part 1 article here - Mobile Conversions Technology

Mobile Smart Hotels Site

Famous #creatives Work Routines - Interactive Infographic

The good folks at +Podio created a wonderful Creatives Routines infographic
Want to develop a better work routine? Discover how some of the world's greatest minds organized their days.
Click image to see the interactive version (via Podio).

It definitely made me re-think my day!! Am testing Podio's mobile project management with my team.

Which of these well known creatives influence you?