Digital Trends in the Luxury Industry - 2013

The essential of "Luxury Holiday Marketing Recap" for the Hospitality Industry

Two days ago, Luxury Daily held the webinar "Luxury Holiday Marketing Recap: What Worked, What didn't, Lessons Learnt.

Although it was focused on Luxury Brands in the Retail Industry, the hospitality industry can learn a lot from the strategies adopted during the holiday season.

The slideshare below is a summary of the discussion, and exposes the main marketing trends and strategies to develop in 2013:

Luxury Holiday Marketing Recap - Luxury Daily Webinar from Emilie Alba

The original and complete presentation of the webinar can be obtained by sending an email to
events@napean.com

Library of the future...

Have you already imagined a library without any physical books...? One can admit that it is not the traditional use of this kind of place!

"America's first-ever book-less library will open in San Antonio's Bexar County in the fall of 2013"

The city of San Antonio (US) will become the precursor of a new trend, by opening a library that will only provide desks, chairs, lamps... kindles, computers and tablets!

Poeple living around this library will then be able to borrow e-readers to bring home for 2 weeks, on which they will have access to database of the library. After these 2 weeks, the e-reader will be de-activated, and the borrower will not be able to use it anymore.

Some limits though, according to the CSMonitor: 

• Some communities are not ready for it yet, and this could involve more staff expenses to help train people get familiar with digital books; 
• A lot of content is not available in a digital format; 
• A library is a meeting point, a social place where people are supposed to gather and discuss about their favourite stories for example; we can wonder whether this digitally-oriented place will connect people better than a traditional library... 

What is your opinion about this new generation of library? "Progressive or pointless*"?

* Best comments on SodaHead: 

"Isn't that like having a restaurant with no food?"

"Isn't a library without books called a "compuer lab"?"

HAHA ;-)

Source: The Daily Geek Show (article in French) - The Christian Science Monitor - SodaHead

getListed - Easily Manage Your Online Business Listings

In 2012, the launch of Google+ Local was the opportunity for businesses to review their entire online presence... and mostly, to make sure that all their listings - on local recommendation sites - were updated and optimized with photos, reviews, backlinks, etc...

As the latter were valued on Google+, it could therefore be assumed that coherent and complete business listings on local recommendation sites would influence businesses ranking among top results on Google Search Engines.

getListed is a great tool to help you both review and update your business presence on local recommendation sites.

No wonder SEOmoz recently acquired getListed !

Time to discover getListed, right below !

Getlisted from oneglobeddih

Dior promotes Hangout and invites followers

When luxury brands started appearing in social medias like Facebook or Twitter, many said it wasn't a smart move and that the brand in a place where everybody can get in could make the brand lose its value and sense of exclusivity. 

Many years have passed and brands like Chanel and Louis Vuitton proved that, when well played, there is only good things to come. The latest brand to inovate in the social media field was the french brand Dior. 

Dior has more than 10 million likes on Facebook, +300.000 on Google+  and almost 1.5 million followers on Twitter. With the hashtag #DiorHolidayHangout the brand invited all their followers to watch a hangout with their make-up artist Ricky Wilson (@wilsonricky) and other make-up artists as guest. The Hangout had as theme make-up to use on the Holidays. Fans on the brand could send questions to Ricky via Twitter or G+ by using the hashtag.

Ricky Wilson and model

The Hangout lasted about 40 minutes and looked very natural and interactive. The artist used two models (that look like "normal" people not supermodels, very smart move) to show the "how to do it" and answered 3 questions. Of course all the make up used was Dior and presented by the host but not in a "comercial" way. The luxury brand was not spared of technical problems, with a guest who could not be heard, a few seconds of Dior out of air and a lot of nervous laughing. But none of this made the project less interesting. 

Host out of air and the nervous laughing!

The video is now available on youtube and on G+. And now here!

What do you think? Is this a good exemple to be followed by luxury brands? 

Tricks of the professional!

@TaciOneGlobe

Guess What??

I am sure you are as thrilled as I am... everyone is talking about it since last weekend: Twitter is actively thinking about giving us the possibility to download all our tweets!!

We always know the number of tweets that we published, but if we want to read a specific tweet from last year, the search becomes longer and more difficult!

One will receive a nice email suggesting to download the file, where your tweets are sorted in a chronological order.
This new feature is interesting for any brand/company having a Twitter profile and who is active on it, because it enables to create a history of the brand's more popular messages. Brands will then be able to know which tweet was the most influential, in order to determine the main trends their tweets are following or creating.


Short Sprout Insight about this topic here.

Once you will have access to this feature, how are you planning to use your tweets archive?

How to orchestrate a contest...

Dear FMKRS, 

What do you think of the "Carré Royal bag Giveaway-Concours" ?

We gathered the requested steps as a map to make it more visual, but we still think that this is too long and complicated, while some steps could have been deleted...