Why #mobilemindset?

Everybody is talking about MOBILE, but do you know how crucial mobile really is for a 2015 business? Visit our website for more info!

• Check these +GoogleMobileAds videos that show the increase of mobile search and purchase.

• And this +adidas  case study that proves the impact of mobile marketing

• A +Skift good graph: mobile is not only for search but also for direct booking!

Desktop is decreasing! Go Mobile before your competitors!

Here are some interesting figures from +Rezdy :

• Millennials touch their smartphones 43x per day (SDL)

• Up to a week before travel, 5.3% of travelers would make a last-minute booking on a tablet, 43.8% on mobile (Eye for Travel)

• 94% of TripAdvisor customers are using mobile to research local things to do (Cross Media Live)

• 23% of leisure and 26% of business travelers use their mobile browser to book vacation activities (Google)

• 67% of smartphone users said they were more likely to purchase from a business’ mobile-friendly site, while 61% said they’d most likely leave a site that wasn’t optimised for mobile (Tourism Research Australia)

• 52% of travelers used a smart phone or tablet to complete travel bookings. Of those 52%, 23% opted to use their smart phone while 29% made their reservations on their tablet (JiWire)

• Return on Investment on tablets is 70% better than desktops (Adobe)

• 74% of people said that “If a site works well on a mobile phone I am more likely to return to it in the future” (Search Engine Watch)

• More than 60% of United States users want a smart phone site to load and work properly within 3 seconds or less (Forbes)

• 87% of global and 85% of American travelers use mobile devices while traveling (Trip Barometer)

• On holiday, 24% of travelers use their smartphones for reading reviews, while 22% use their tablets (Trip Barometer)

• 66% of US and UK tablet owners use tablets for researching product information before buying (Econsultancy)

• Mobile growth will outpace both total and online growth to account for more than 25% of total vs online travel bookings (Business Insider)

• Barriers to overcome in mobile are bad UX design, friction that keeps users from completing transactions, and lack of Wi-Fi & 4G coverage (Business Insider)

• US sales of travel bookings via mobile devices will go from $6.15B in 2012 to $39.5B in 2015. (Phocuswright)

• Between 2013 and 2017, mobile phone penetration will rise from 61.1% to 69.4% of the global population (Eye for travel)

• US consumers will spend more time on mobile devices than PCs in 2014: 3 hours per day (Eye for travel)

• When using Facebook, 37% access the site via desktop, while 68% access the site via mobile (Eye for travel) Full article

You know all about #mobilemindset but don't really know how to start? Contact us at OneGlobeNetwork, a specialized digital marketing agency for independent businesses.

WISHING YOU ALL!

They understood the importance of #mobile in the #travel industry

+Skift published the "5 New Travel Startups That Know the Future of Travel is Mobile"

At OneGlobe Network, we promote the #mobilemindset because we believe that mobile is definitely the future for companies development and particularly for the travel industry.

Here are examples of new travel startups that definitely understood the #mobilemindset!

• Funlidays = an App to plan your itinerary and have access to it offline
• Tastemakersafrica = "for millennial travelers looking to explore African countries without traditional packaged tours"
• +Okanda AG = a booking Platform for meeting rooms
• +LookBooker = a booking Platform for beauty and hairdresser appointments when traveling

  

• These Brands definitely understood the importance of SOCIAL and MOBILE in today travel industry!

You understood the importance but you don't know how to do it? Contact us at OneGlobe Network!

Read the full post on Skift

How to deal with #Socialmedia for independant hôtels?

 

 

 

 

+Skift
 

• Each interaction does not have the same value = Likes, Favorites or Views < Comments < Shares or Retweet (should be your goal)

The two operations you could use to analyse the efficiency of your social media operations (publishing, follow, retweets, shares, etc)

• Total engagement (comments, likes, retweets, etc) / Total content = Content Effectiveness
• Total followers / Unique followers who interact = Community quality

 

After measuring my performance, how can I improve?

• Take care of your engaged customers. (respond, like, retweet)

• Follow pages/people that could offer you good content for you to be reshared. (Ex: Office du tourisme Paris, +Condé Nast Traveler)

• Choose contents of quality = what could interest my guests and my target audience? Ex: tips that could facilitate their trip, advices on your city, etc.

• Use storytelling. Your customers wants more than just contents. They want a story and emotions. Also, they will remember your brand more easily. (Try to create small videos also with just images with the Platform animoto for example, or try to create little games that tells the story of your hotel or about Paris)

• You must be ACTIVE in the long term. (Connect maybe just 1 time/week if you don't have time but it is better than nothing or than post a lot for 1 week and then don't post anymore)

• Promote the destinations (not just the hotel) (For example: Pictures or the 10 reasons Paris is an wonderful city, etc)

• Create little games, contests to engage your customers. They want to be involved and to participate. (Just a simple best winter picture for example with a 10% discount on their stay)

• Celebrate and exchange with your followers. (For instance: Thank you for following us, today we reached the 200 followers! We are very happy to have you with us!)

Be #mobilemindset

• People use social media mainly on their smartphones = you MUST ADAPT.
• Have a responsive and adapted website (visit Oneglobe extra for more information)
• Use visuals, pictures (with text overlays using very simple tools such as picmonkey or canva)

 

Which one of those posts do you think will get more your attention when mobile surfing?

Read more on +Skift 

 

#Social Media Tips for #Time Saving

+KISSmetrics published a great time saving method in how to deal with #socialmedia 

To start creating it can be quite a challenge and very time consuming, when you are looking for specific information and there is so many in the web you can end up in a completely different subject at 3 am in the morning.

Thats why this great ideas will help you to double the amount of your social media with just half the effort

1. Create a schedule: 

To be present in peoples mind is something that has to be done day by day with constant time and effort, you waste time by having to reopen all social media tools, log in log out accounts and so on, The #timesaving solution is to do the whole social media section in an "unbroken section of concentration" one hour or two a day

1. Make a calendar, how many hours? what days?
2. Schedule several post at that time
3. Monitor your social media metrics

2. Collect as you go

How much time it can take to choose and collect information, with so much interesting information going around the web?

* Put every information you found in one single place a great example is +Evernote a very simple but powerful app to use in your computer and phone, there are may different others to try too.

3. Share it more than once 

As we are going global, plus the different time zones, plus people having different activities and different schedules is ok to share it two or three times a day!

Remember, using social media can be very helpful for your business

If you want a more detail information about this go to 

http://bit.ly/Zm6u0z +KISSmetrics 

Discover the new travel #App #FieldTrip!

 

+Field Trip, a mobile App created by Google, localizes you and offers you tips, stories and information about what surround you (restaurants, buildings, monuments, etc).

• Great for travelers who do not know the city
• But also for locals who think they know all the secrets of their city

The thing about FieldTrip is that you don't have to ask for the information but the info is given to you!

 

Also, this App does not disconnect you from the world but, on the contrary, digital links you to the "real world".

 

Finally, Fieldtrip uses the algorithm of Google Search to analyze what kind of information would be relevant for you.

 

This project has been imagined by John Hanke, the creator of Earth Viewer, later recalled Google Earth.

 

Read more. 

 

 

Download

 

 

#Picmonkey VS #Canva

+PicMonkey 

 

PROS:

• Simple and free
• Very good for image editing:

           - Faces touch up

           - Effects 

           - Frames

• Easy to save and share
• Text effects (e.g. overlay)
• Good for collages (spaces for photo pre-organized and very clear)

 

 

CONS:

• Only a few pre-adapted sizes for the initial design
• No text designs
• Less freedom when creating a collage

To conclude: PicMonkey is very good for "organized" works (e.g. work presentations) and image editing.

 

AN OVERVIEW:

   

 

 

 

+Canva 

 

PROS:

• Simple and free 
• Good for creative collages (You can mix text designs & images)
• Adapted sizes for any type of document you would like to create. (e.g. Twitter post, Facebook cover, card, flyer, a Google + post, etc.)
• Fun text designs  
• Some free images
• Direct links to share and print                                                            

 

CONS:

• Can be long to load and save.
• The saving sometimes does not work very well.
• Less "pre-organized" than Picmonkey

So, in case of problems with saving, I recommend you to download Jing, a free and very simple program which allows you to take screen shots of the part you want to have, either all the screen or a small part of it.

 

To conclude: Canva is good for creative and more "fun" works (e.g. invitations). Also well adapted to social media differences. 

 

 

AN OVERVIEW:

 

 

 

If you have any questions or comments about this post, do not hesitate!