The Keyword - Google's All Everything Blog

Google's new blog The Keyword is an uber-organization of all Google's diverse news, products + topics.  The Keyword is well designed to help users migrate to a single Google source - in the spirit of a Swiss Army Knife.

The Keyword Blog by Google

A quote from Android Guys describes it well:

So why should you care? Ultimately, this benefits all of us. For readers, you now only have one resource to visit when you want to read all of Google’s news and releases. Don’t worry, you won’t have to replace all of your bookmarks either. Old bookmarks and feeds automatically redirect to The Keyword.

In addition to go-and-search, The Keyboard has multiple delivery options to the platform of your choice.  Well done Google The Keyword Team!

Une leçon de voltige à Paris

Voici une nouvelle vue de Paris.

L'organisme My Little Paris à réalisé une vidéo forte en sensations qui nous fait voyager sur les toits de Paris.

Durant ces 1min et 45secs vous allez découvrir la vue parisienne à partir des toits haussmannien qui représentent si bien la ville lumière. 

On vous laisse visionner, n'hésitez pas à nous dire ce que vous en pensez.

Google Indexes #Mobile Content 1st, Desktop 2nd

One more reason that hotels need a mobile focus site PLUS Responsive main site...Google indexes mobile content first.

Hotels Mobile Site Google Index 1st

Key Quote:

"Google's shift toward mobile-first indexing, which the company hinted at last year, will finally come to fruition.

The search engine historically crawled sites and pages across the Web and then determined the relationship between the content and mobile devices before ranking pages based on the desktop version, according to one report. 

Now the company will index mobile content first and desktop second, making the mobile index the primary index."

Source: MediaPost 

What does this mean for Independent Hotels?

• A responsive main site is suited for Desktop + tablets...but needs to be augmented with a Mobile USER friendly site.
• Positive User experience drives direct bookings
• Mobile site content text needs to be differentiated from OTAs text - not compete with their text
• Mobile site text needs to be differentiated from the hotel's main site text
• Shorter - bullet point - minimal scrolling - thumbable
• Use key terms that focus on convenience, mobile USER benefits such as 'nearby'
• SEO tactics - more concise, local search driven, individual page URLs

For those of you who are tech oriented, there is an excellent rundown for Mobile Design + Optimization on Moz.

Read the full article - Google Focus on Mobile First Indexing

Hospitality Food Tech Innovation Jumpstart = MetroTechstars Accelerator

F&B, Hospitality innovation in digital times, success is fueled by external support - MetroTechstars is a powerhouse for start ups.

"The METRO Accelerator powered by Techstars is a highly selective mentorship program for digital and technology startups across the entire value chain of hospitality and food tech."

Large companies frequently innovate via in-house initiatives BUT breakthrough concepts can come from individuals (think Facebook’s start) or small start ups.

Accelerators invest funds, expertise and peripheral support, such as legal, accounting to get platforms, programs, tools into the user marketplace - at the speed of digital.  MetroTechstars selects 10 start ups projected to change F&B hospitality performance.  

Check out MetroTechstars Accelerator portfolio

Examples:

Cheerfy - combines an app for customers’ wearable with preference data and recognizes that customer via geo-fencing.

Smunch - ‘smart team lunch’ platform combines healthy meals, delivered as a group order from a different participating restaurant each day.

Smart startups solve problems, create win-win-win opportunities.

Accelerate your F&B, Restaurant, hospitality tech perspectives at MetroTechstars Blog.

Hospitality-Next, dedicated to industry innovation, will explore some of the exciting innovations designed by these startups.

What about designing with Desygner

There are many ways nowadays to create new images and make them special.

We have already talked about Notegraphy that can be used to optimize an image illustrated by a picture.

Desygner is different and can be used in so many ways to improve your images!

This platform is really easy to use, and a lot of different template are available to make your work different than the other.

You can work on Desygner from your computer or even your phone, and it won't make it harder.

So don't wait it is available on the App Store and Google Play.

Merci Millennials - Mobile Powered #Hotels for Everyone

As Hotels and accommodation providers design + create to win the coveted millennial market, those of us who want the same features win too!

As a maxi-millennial (read - boomer), I seek the same services + ambiance that millennials look for in hotels and alternative accommodations.

A brief list:

• Totally digitally connected - fast free WiFi everywhere
• Mobile self empowered services and personalized options
• Design style touches BUT affordable rates
• Interesting experiences - localized, authentic
• Social spaces - especially if shared - guests, locals and visitors
• Environmentally aware - Fair Trade or organic offerings
• Healthful food offerings - available on demand
• Friendly, helpful staff - informal (not scripted) approach

Some hotels have been out in front delivering 'millennial' experiences.  My favorites are:

• @CitizenM
• @mamashelter_P
• @legeneralhotel
• @okkohotels

So, the reality is millennials is a mindset - lifestyle - not an age group - as shared at the Annual Hotel Conference UK - reported by Big Hospitality

Thank you millennials - hotels have broken free from 'standardization' of experiences - it is much more fun.

@medium - smarter = more well read

Medium is so smart +  makes me smarter ... great new feature, the articles can be read aloud to me!!

Now more well read means listening!

Medium's mission:

Medium connects you with voices and perspectives that matter

Look how Medium articles are voice connected:

Here are my tips on how to maximize Medium's features - listen meaningfully:

So, travel on over to Medium - cut the web noise - gain new perspectives...or share yours!