#econsultancy analysis Hyatt Hotels digital experience

Ben Davis, at econsultancy, examined Hyatt Hotels' integrated digital experience delivering an excellent report. 

I especially appreciated the Google Plus review. The hospitality industry definitely needs a better understanding of Google +, positive guidelines for engaging posts and 'reach' impact.

Hoteliers still seem to regard social media, and the Net in general, as simply a sales channel.  The reality is that all digital touchpoints encompass the hotel guest experience.

2 predictions:

• Web Experience Optimization will become an important skill - hybrid role marrying marketing + digitally delivered services.
• How long before TripAdvisor, and other satisfaction surveys,  includes digital services ratings in their review criteria?

H/T Ben Davis at +Econsultancy - I will use your analysis model with my MBA students.

Tripomatic: plan your trip now!

Dear FMKRS, 

Christmas holidays are coming, and if you're planning to go abroad for several days to celebrate, have a look at Tripomatic and/or download their free mobile application!

This company, launched mid 2011 and managed by a team based in Czech Republic, enables any traveller to plan his trip so that they don't miss any attractions on their way!

"The main function of Tripomatic.com is to allow the planning of a personalised holiday itinerary that can be printed by the user."

Here is what Tripomatic can do for you: 

• You can add accommodation and car rental in Europe and in the US region (recently launched) to your planning;
• The picture of the monument you're looking for appears on the map, with all the details (address, rating, opening hours, fees, etc.); 
• You can chose pre-built trips (in the suggested trip plans section) or create your own from scratch!
• Once your trip is definitive, you can save a PDF version, print it and/or share it with your friends on Twitter and Facebook!

"The trip planning site by travellers, for travellers"!

I have tried it, and I can tell you: it is really fast, easy to use and I will print it for sure for my next trip, in case I dont' have access to the app ;-)
3 basic steps to follow: you select your destination, your dates (you can skip it), and the tool already suggests you must-see places related to the chosen destination!

Once validated, this screen appears:

A real tutorial to help you planning your best trip ever! Click on it, and start adding and moving stuff around!

Have you ever tried it? Feel free to leave your comments!

By @CJuppet

Second Screen Experience

Golden Age of Televison meets Social Media by Second Screen Application

We are in a "golden -age of television" with all these channels and programs at hand. To profit the most from this opportunity try a second screen application for a greater engagement through social media.

Discover our selections for Second Screen Applications!

GetGlue

Check what people say about the program you are actually watching. You can see what your friends are watching, and receive recommendations. You can also unlock stickers and rewards for discounts at major entertainment companies.

IntoNow

An application to complete your television watching experience by sharing on social media directly.  Ask questions if you don't understand the film, read music analysis, get the latest sport news, all in one, IntoNow

Boxfish

Boxfish builds index to all that has been said on TV channels and it is used as a new layer of discovery for TV channels. It s a live guide for tablets and replaces the ordinary TV guide. Thanks to Boxfish the TV experience has been transformed into a dynamic source of real time information at any platform. Once at Boxfish site, look for something, like type the name OBAMA and you can see on which channel , at what time this topic has been raised.

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