Tuesday, September 11, 2012
Monday, September 10, 2012
First Steps to Get Your Hotel Visible Online
Dedicated to hoteliers, this paper is the first part of a complete guide that will help hotel marketers to review the online presence of their hotel.
These first steps were made in the objective to help hoteliers figure out the importance of an optimized online presence.
It briefly shows the direct consequences that an inappropriate use of social media sites and Google's tools, along with a never updated website can have on the revenue of the hotel.
This paper is also an extract of my thesis about "The Online Competition between Hoteliers and OTAs". You will be able to find (in the near future) more similar research papers on my recently created blog: http://marketmyrooms.wordpress.com/
Read the presentation below
Friday, September 7, 2012
Bienvenue à ma table: a great social cooking platform
Explore this presentation and feel free to leave any comments, especially if you already know the concept or already tried it!
Tuesday, September 4, 2012
L2 Think Tank - Predictions for Prestige Brands
Number 5 will surprise you - a smart + succinct presentation from L2 Think Tank.
Monday, September 3, 2012
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