Oneglobe Network's discovery lab
Friday, May 17, 2013
Thursday, May 2, 2013
User Experience for Search Engine Optimization
Originally posted on my marketing blog
"Create consumer-friendly web pages" is a common answer to the question "How to get my business indexed on Google 1st page ?"
But what does "consumer-friendly" really mean ?
It means that the overall content of your web pages should be optimized to :
1- attract the consumers' attention
2- keep their attention
3- encourage them to share your pages
2- keep their attention
3- encourage them to share your pages
Content optimization therefore takes into account "eye-catching design" and "relevant text", but not only ... read the presentation below !
Tuesday, April 23, 2013
Wednesday, April 17, 2013
Monday, April 1, 2013
How to Reach +250,000 Readers from a Blog Post
Article originally posted on my marketing blog.
"Content is SEO !" you must have heard and read this everywhere for a few months now.
Well it's true, but for Optimized Content only, that are part of a Content Strategy !
It's sounds complicated, but it's not. A small independent business can definitely reach more than 250,000 readers.
One solution is to get noticed !
Le Grand Balcon Hotel in Toulouse (France) got noticed by a regional newspaper that spotted a blog post I wrote for the hotel. The article was about a teaser trailer that has been recently made by a french film-maker (@GabinFueyo), within the sumptuous Saint-Exupéry Suite.
The teaser trailer was compelling and inspiring, it deserved to be optimized and shared in a strategic way.
Check out the content strategy below !
Thursday, March 28, 2013
Soldsie - Sell your products through Facebook comments!
Did you know you can sell your products using only the Facebook comments? When I first read about this I thought it was a joke. You know, like "look how social medias are taking over the world" joke. But than I saw the website, it was real. And really cool.
If you have a Facebook Business page you can use Soldsie. Soldsie is an application that lets you transforme your timeline in your store, publishing products and allowing your fans to buy only with a comment.
It works like this: you insert photos and information about your product for sale in the app Soldsie, which publishes the ad on your wall as a post. Whoever wants to buy just need to write the word "Sold!" in the comments. Automatically, you receive a notification and send confirmation of the sale to the buyer. After that, the person receives a message with a link to complete the payment via Paypal. All very quick and simple.
The service is free for the first $700. After that, you pay a 3% of each sale, that includes Paypal and credit card fee, automatic invoice and inventory track.
I haven't tested yet but I must confess I felt compelled to sell my clothes in Facebook just to see how it works. Just kidding, by boyfriend's clothes.
A little video with a walkthrough:
@TaciOneGlobe
Tuesday, March 26, 2013
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