No electricity = no tweets? No way!

Maybe you are in a hurricane's path. Or maybe you just forgot to pay your bill. The fact is: many factors can leave you without electricity. And with no power, chances are you are going to lose your internet access too! 

But that does not mean you'll have to stay completely away from social networks. Twitter and Facebook still let you post from you phone! Like that, you can let your family and friends know you're OK, ask them for help or just let the world know you are afraid of the dark.

For Twitter you need to enable your mobile phone in your account on Twitter.com (and for that you do need electricity). Go to "Settings" then "Mobile". Insert your cellphone number under “Activate Twitter text messaging,” and then you’ll have to text “GO” to the number 40404. That should activate the service. New settings on the webpage allow you to control text notifications.

Now, to tweet, just write a text and send it to 40404.

For Facebook you also have to enable the service while you can! Log in your Facebook and go to "Account Settings". Go to "Mobile", put your number and click on "Activate Text Messaging". Follow the instructions and text the letter "F" to 32665. A confirmation text will give you a number you have to insert on the page. After that, the activation of the phone will be confirmed by another text.

To update your status, write a text and send it to 32665.

And at least remember to pay your phone bill!

@Tacioneglobe

From Mashable and pic from Techli

Guestback: a new tool to help hoteliers to manage their online reputation

Guestback: Hoteliers' ultimate goal! on Prezi

Wearable gadgets , the next revolution

        Forrester Research has published a new report called Smart Body, Smart World according to which wearable gadgets are the next tech revolution.

        Those new gadgets are the sensor-packed "wearables" like the Nike+ Fuelband.

First of all, the gadgets must be wearable in order to be successful.  Than you must wish to wear it all the time even if has no real function. It is on your skin, is comfortable,  therefore the sensuousness of the design is crucial.  And by this way it helps you to express yourself , the gadget will tell something about you. 

    "The ultimate question for businesses, though, is “how does this affect me?” What if your speciality isn’t in human kinetic movements? The report actually sees insurance of all things as one of the industries most susceptible to wearable disruption, enabling consumers to negotiate better rates by submitting data-rich proof of their active lifestyles."

source

Let's tweet people!

Social Media Today studied the activity of major brands on Twitter to determine the effect of increasing Tweet frequency on response levels via Retweets. They started by looking at Retweets per Tweet, as increasing numbers of Tweets are made per day. For each Tweet Frequency they looked at the percentage of the Retweets per Tweet compared to when a brand only tweets once in a day.

As we already imagined, Low Tweet Frequency may be ineffective. When a brand tweets 2-5 times per day they get more Retweets per Tweet, by up to 300%, compared to when they Tweet only once a day. Twitter is a high volume channel, and unless you Tweet enough to get noticed you may be wasting your effort.

But before spending all your day tweeting, 657 tweets a day, calm down. After 5 Tweets per day they saw a drop-off in the response per tweet, suggesting possible diminishing returns beyond this. Response per Tweet is important to consider because it impacts engagement levels, the visibility of tweets, and brand perception. However it is not the whole story.

It is the Response per Day, rather than per Tweet, that represents the total amount of interaction a brand is having with its consumers, and is representative of the total amount of touch-points they have to get across their marketing message. So, despite the Retweets per Tweet falling, as brands tweet more, the total number of Retweets only continues to increase. A little confusing, no?

To read more about this study and see how you can take the best out of your tweets go here.  

And you? How many tweets a day to you tweet and how many do you believe its enough?

Speaking of Twitter, follow me! @Tacioneglobe

#WifiWork session @Starbucks Saint-Lazare

Dear FMKRS, 

Today we went to a traditional Starbucks in Saint-Lazare because we craved for muffins and donuts!!

{By the way, talking about Starbucks, have a look at their "Make your own Frapuccino" website, I tried and it's funky!! Guess which flavours I chose? :-) }

Below are the platforms we discovered and talked about altogether:

• Social Bakers provides us with statistics from all the social media platforms in various categories; you should definitely have a look at it, it’s really well organized, quite complete and easy to search inside!

• Flipboard, Your Social Magazine, is a mobile application that some of us already know and use; interesting platform, where you can organize the content you want to receive, and it's easy to share any information from the app to your own social networks profiles! // Google currents is a similar mobile application - meaning you take your feeds everywhere with you!

• Veooz is useful for people wanting to know about trendy words. It could be seen as a competitor of Google Trends but the difference is that the content in Veooz directly comes from social media and networks.

• Click to tweet is a tool that I have been using for several days, it's really easy and fast! Just write your message in the big box on the main page, generate the link and send it, share it as much as you want, and when people click on it, they can directly tweet out what you wrote!

• Pay with a tweet is also a really interesting twitter derivative - brands can increase their visibility by giving documents away (songs, pictures, factsheets for hotels for example, etc.) if people just tweet that this brand enabled them to get this item for free! I'll try to embed it on my blog next time, stay tuned!

• Shift: kind of internal network for companies – we’ll have a closer look at it, but if you have already tried it, please let us know how you feel about this platform! Related to this topic, here is an article about the Top 10 Social Entreprises Tools.

• This article provides information about the use of the Facebook Want button: it says that when the want button was first thought of, the final goal was that people would buy what they “wanted”. But it’s actually not working like this – kind of The Fancy, you can fancy or want things, but people usually don’t buy it. 

And you, would you actually buy something that you "Want" on Facebook, or would you just "Want" it to build nice visual collections on your timeline?

In short: a great sunny day with the view on the beautiful Concorde Opera Paris and Saint-Lazare train station!

Stay tuned for next week wifiwork session!

@CJuppet

Introducing Google Consumer Barometer

Google Consumer Barometer measures online and offline consumer behavior during their purchase process.

The Consumer Barometer is the perfect solution to develop effective maketing strategies and optimize revenue.

The tool indeed enables businesses to:
- browse results through an easy interface
- create their own tailored graph
- explore the data structure with the data map

Watch an introduction to Google Consumer Barometer

Source: Google

Why do we fail ??

Why do some people achieve their goals while others not ? Maybe the goals are not enough motivating? Maybe you fail because you cannot overcome the five barriers that, in many cases, guarantee failure. Let's see those barriers and how to overcome them:

1. Uninspiring Goals

When most people set goals, they envision a certain amount of money, an object (a new car), or a specific achievement . Unfortunately they miss the point that what you're actually seeking in life and work is the POSITIVE EMOTIONS that you believe those things will produce.

TO DO: Envision your goal with all the strength in your imagination such how you will feel when you achieve the goal. In that way, you'll be inspired to do whatever it takes to achieve that goal.

2. Fear of Failure

If you're afraid of failing, you won't take the necessary risks required to achieve your goal.  

TO DO: Think about failure as something temporary. If things don't go the way you'd like, it's only a setback that, at most, delays your eventual success. 

3. Fear of Success

This kind of fear is even more debilitating than the fear of failure. Imagine you have achieved your goal, like enormous wealth. What if it didn't make you happy? What if you ended up losing all ?  Such thoughts are dangerous!

TO DO: Decide that you're going to be happy in the future, no matter what happens.

4. An Unrealistic Timetable

Most people overestimate what they can do in a week,  in a year. The inability to get all the short-term steps accomplished creates discouragement and therefore we have the feeling that the final goal is slipping away.

TO DO: List the activities, steps required to achieve your  goal BUT  schedule only the 20% of the activities that will produce 80% of your results. Furthermore set ambitious long-term timetables.

5. Worrying About "Dry Spots

We can easily get discouraged when we arrive to the point when nothing we feel that nothing helps us to get towards the goal. For example, suppose you're trying to learn a language. You make swift progress in the beginning but then, it seems you get stuck and no more progress anymore. This is called "dry spot"period and often people use it as an excuse to give up and therefore fail.

TO DO: Whenever you reach the dry spot period, it's time to celebrate rather than give up. Dry spot is a sign that you're on the brink of a major breakthrough; You just have to be more patient in order you achieve your goal.